Post by Hera on Oct 15, 2013 12:34:02 GMT -7
Apple's (AAPL) Peter Oppenheimer, the cherub-faced high priest of finance for the world's most valuable company, gazed up at the oversized map on the wall.
"Let me begin by showing you the sea of asphalt,'' Apple's chief financial officer said, pointing to the husk of the former Hewlett-Packard (HPQ) campus in Cupertino, site of Apple's proposed new spaceship-shaped headquarters that goes before the City Council
Apple new Campus 2 in Cupertino
Apple's Chief Financial Officer Peter Oppenheimer, left, and Senior Director of Real Estate and Facilities at Apple, Dan Whisenhunt, with a model of Apple's proposed new campus on Oct. 10, 2013. (Dai Sugano, Bay Area News Group)
Tuesday for an initial vote.
The plan: flip a 175-acre site that's now 80 percent asphalt and buildings into one that's 80 percent open space and parkland, then drop a spectacular ring of polished glass into the middle of it all.
Perhaps channeling his former boss Steve Jobs at one of his high-anticipation product launches, Oppenheimer quickly went into full Apple pitch mode.
"You see the energy and the love and the attention to detail that we've put into this,'' he told this newspaper during a sneak peek of a top-secret, living-room sized model of the building. "We have treated this project just as we would any Apple product. And this will be a place for the most creative and collaborative teams in the industry to innovate for decades to come.''
Oppenheimer had every right to be gushing. With its jaw-dropping design from architectural superstar Sir Norman Foster and team, its stellar environmental credentials, and a tax-revenue windfall promised for Cupertino and the region, Apple Campus 2 promises to bring a world-class real-estate project -- along with a lot of traffic congestion -- to the heart of Silicon Valley.
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For the complete story:
www.mercurynews.com/business/ci_24290808/apple-offers-sneak-peek-at-its-new-headquarters
"Let me begin by showing you the sea of asphalt,'' Apple's chief financial officer said, pointing to the husk of the former Hewlett-Packard (HPQ) campus in Cupertino, site of Apple's proposed new spaceship-shaped headquarters that goes before the City Council
Apple new Campus 2 in Cupertino
Apple's Chief Financial Officer Peter Oppenheimer, left, and Senior Director of Real Estate and Facilities at Apple, Dan Whisenhunt, with a model of Apple's proposed new campus on Oct. 10, 2013. (Dai Sugano, Bay Area News Group)
Tuesday for an initial vote.
The plan: flip a 175-acre site that's now 80 percent asphalt and buildings into one that's 80 percent open space and parkland, then drop a spectacular ring of polished glass into the middle of it all.
Perhaps channeling his former boss Steve Jobs at one of his high-anticipation product launches, Oppenheimer quickly went into full Apple pitch mode.
"You see the energy and the love and the attention to detail that we've put into this,'' he told this newspaper during a sneak peek of a top-secret, living-room sized model of the building. "We have treated this project just as we would any Apple product. And this will be a place for the most creative and collaborative teams in the industry to innovate for decades to come.''
Oppenheimer had every right to be gushing. With its jaw-dropping design from architectural superstar Sir Norman Foster and team, its stellar environmental credentials, and a tax-revenue windfall promised for Cupertino and the region, Apple Campus 2 promises to bring a world-class real-estate project -- along with a lot of traffic congestion -- to the heart of Silicon Valley.
-----
For the complete story:
www.mercurynews.com/business/ci_24290808/apple-offers-sneak-peek-at-its-new-headquarters